A beautiful new short film from BMW China and Wieden + Kennedy Shanghai is celebrating a special kind of superhero: hardworking dads. The 15-minute video tells the story of a businessman and his family. His young son, frustrated with his father’s long hours and late nights at the office, grasps for understanding. But the boy,… https://www.adweek.com/brand-marketing/an-overworked-dad-becomes-a-tireless-hero-in-this-touching-chinese-ad-for-bmw/


