Bark Social is also back in the game, hosting Puppy Bowl XX watch parties at their Bethesda, Baltimore, Philadelphia and Alexandria locations, including on-site adoption experiences.

Southwest Airlines also returns as a partner, with travelers flying during February getting the chance to tune into on-demand Puppy Bowl content, as well as an exclusive video, Journey to Puppy Bowl. Additionally, partner Valpak is launching a $10,000 sweepstakes prize, and inside select envelopes, there’s a chance to win $100 toward the adoption fee for a pet.