User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO).

Malli joins from digital agency Huge, where she was global president. She assumes the role from founder and former CEO Amy Buckner Chowdhry, who will transition to board chair.

The CEO transition comes as the company approaches its 20th anniversary early next year.

As CEO, Malli will lead AnswerLab “to shape the future of user-centered design, providing trusted insights that drive impactful outcomes in the rapidly evolving landscape of user and brand experience,” she said in a statement.

Malli brings over two decades of experience in digital transformation and user-centered innovation. For more than a decade at Huge, she collaborated with brands like Ticketmaster, McDonald’s, and Brooks Running to redefine customer engagement and experience. 

“AnswerLab’s purpose has always been to empower brands with data-driven insights,” said Buckner Chowdhry. “Megan’s vision aligns with this purpose, and her insights will empower our clients to meet and exceed user expectations in exciting, transformative ways.”

Founded in 2004, AnswerLab works with brands including Google, American Express, and Meta to create user-friendly digital experiences.

In 2022, AnswerLab secured an investment from Shamrock Capital to grow and expand the firm’s business offerings. Shamrock is also the owner of ADWEEK.