Silverman said he feels like the timing of the show is on the money, especially as golf becomes prominent on social media as well. In fact, there’s even a #golftok hashtag on TikTok.

“We’re watching this explosion of golf brands—and as those golf brands now migrate into athleisure brands, you’re finding so much youth participation in golf, especially with what’s happened on social media with the explosion of these golf influencers drawing in a whole new audience to the sport,” Silverman said. “Our timing is perfect on tapping into the excitement and interest inside the game of golf that you’re already seeing represented in the mainstream.”

The first three episodes of Stick Season 1 premiere on June 4, 2025, on Apple TV+, with new episodes airing every Wednesday.