Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry have reportedly shifted towards a more ethical approach, and more household names like Gap and Nike have followed suit. But what the… https://www.adweek.com/brand-marketing/as-waste-plagues-the-fast-fashion-industry-asos-is-taking-a-step-toward-sustainability/