Pa’l recuerdo is reflective of the “beauty and vibrancy of Puerto Rican culture,” housing exclusive gifts and merchandise, such as a limited-edition body wash and a waterproof speaker for guests to enjoy beyond the experience. Per the brand’s internal research, 75% of Latino consumers said that music is a key part of their shower ritual.
As the residency’s official body wash and hand wash sponsor, Method’s goal was to create an emotional connection with existing and potential Latino consumers, a demographic that overindexes on its personal care products.
No Me Quiero Ir de Aquí marks the second music event Method has sponsored. For the past two years, it has also been the official body and hair care partner of Coachella.
Beyond Puerto Rico
Following No Me Quiero Ir de Aquí, Bad Bunny will embark on his Debí Tirar Más Fotos World Tour, starting November 21 and ending July 22, 2026.
While Method plans to bring pa’l recuerdo to fans at his London stops, Saenen remained tight-lipped on whether Ritz will activate around the tour or not.
“Latinos are so loyal to brands and the things [we] believe in, and I think in the long run [brands] showing up and continuing to show up are going to be affiliated with this community and [we’re] going to rock with you,” said Lopez-Ixta.
