Mark: I covered the launch of The Weekend and read it regularly. How has it grown?

Christine: We launched a new show, Bloomberg This Weekend in February, and we transformed the podcast from our Bloomberg Businessweek editor at large, Mishal Husain, into a video series. The Weekend franchise has enabled us to reach our audiences seven days a week, serving our audience of business decision-makers in a different context. That has led to a 35% increase in luxury advertising revenue, as brands want to reach high net worth individuals.

Mark: Many news publishers are rushing to stand up video programming, but Bloomberg Media has been producing business programming for years. How are you evolving those capabilities? 

Christine: We have premium video programming on linear platforms, streaming, and YouTube, but our next push is integrating that content more deeply into our website and mobile app, an initiative that will come to fruition this fall. It has also enabled us to launch sophisticated contextual products, like our new studio offering, The Brief. That series, which we launched at CES, features business leaders in conversation with Bloomberg talent live from major events. We have done maybe 30 so far, flipping them within 48 hours and then running them alongside our coverage of the events.

Mark: I have spent countless hours chronicling how answer engines are transforming traffic patterns and forcing publishers to respond. What is Bloomberg seeing on that front? 
Christine: We are still seeing growth. The reality is that GPTs are producing a barbell effect: Especially when it comes to business news, people are seeking out trusted sources. Our numbers on subscribers, advertising, and overall growth all reflect that.