Athletic Brewing Company, a leader in non-alcoholic craft beer, wraps several trends into one March Madness-themed campaign that launches its first-ever “light” product and draws in standout college players and an ESPN broadcaster as brand evangelists.
https://www.adweek.com/brand-marketing/athletic-brewing-trims-the-carbs-and-calories-for-its-first-light-non-alcoholic-beer/