This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for brands. While “global ideas” can be cheaper to produce and look good on a balance sheet, they may simply not break through…. https://www.adweek.com/agencies/audi-redefines-getaway-car-in-this-epic-martial-arts-battle/