Audio Platforms Panoply and Westwood One Look to Nielsen for Data-Backed Car Ads

  Rassegna Stampa, Social
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Two major audio platforms are tapping Nielsen data to better steer auto ads to the right consumers. Westwood One and Panoply have subscribed to Nielsen’s new Auto Cloud product, a targeting and measurement system developed specifically for vehicle advertising with data from J.D. Power. The deal will let the radio and podcasting networks offer their… https://www.adweek.com/programmatic/audio-platforms-panoply-and-westwood-one-look-to-nielsen-for-data-backed-car-ads/