For marketers, this is an important reminder to give your consumers the spotlight. Remember that a brand doesn’t belong just to us marketers. It belongs to all of us, including your community who wants to feel they belong and that the brand understands and recognizes them. Particularly, if they haven’t felt included, or have been ignored by the brand over the many years, think about how you can re-introduce and re-engage them with your brand.

Barbie reminds us that re-energizing a 64-year-old brand to be more inclusive doesn’t happen overnight. It takes commitment and not wavering, despite the mistakes we may make along the way. Barbie has certainly evolved into a doll I am proud for my kids to play with and I hope is around for their kids to play with it as well.