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Three words guide the core brand values of one of the world’s most recognizable beverages: “power,” “goodness” and “communion” and—when the world’s pubs and bars were forced shut during the pandemic—famous Irish stout Guinness learned just how important the tradition of drinking “the black stuff” was to many people globally.
https://www.adweek.com/brand-marketing/behind-the-ever-growing-guinness-community/