Nicole Vinson is VP of agency ecosystem and growth marketing integration lead at Mars, where she leads the transformation of Mars’ global marketing agency ecosystem. With more than 20 years of experience in digital marketing, media, and strategic marketing management, she previously led Kellanova’s Global Marketing Excellence Center of Excellence and its global digital marketing transformation. Her work focuses on leveraging data, technology, and AI to build more effective marketing strategies, strengthen consumer engagement, and accelerate brand growth.