Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution.

Third-party call-tracking systems can integrate directly with Bing Ads via the Offline Conversion Import tool or APIs.

CallTrackingMetrics is among the first call-tracking services to participate in the program. The system can automatically send session and conversion data to Bing Ads campaigns.

Bing Ads first began supporting offline conversion imports in September of this year, enabling advertisers to attribute offline conversion events captured in their CRM systems.

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.