While there have been significant efforts made in celebrating the disability community, seen in brand campaigns such as Unilever’s Degree’s Sick Beats, for example, the ad industry still significantly lacks disability inclusion, especially when it comes to hiring new talent.

In an effort to put disability inclusion at the forefront, Cercil, a comprehensive care center for the blind in Lima, Peru, collaborated with Havas Group Peru to create “Models That Will Be Seen,” a campaign aimed at hiring blind diverse talent.