A few years ago, video was a simpler alternative to rich media. All videos were TV aspect ratios (4:3 and then 16:9), in-stream was the valued experience and in-banner video was a low-cost alternative and was viewed more as a type of banner than a type of video. When less sophisticated brands and agencies imagined… https://www.adweek.com/tv-video/brands-need-to-assert-control-over-their-video-advertising-or-risk-overcomplicating-the-industry/