The marketing world has evolved beyond the chicken sandwich wars of 2019 and 2020, but Popeyes hasn’t stopped pushing the possibilities of chicken forward.
Bart LaCount, chief marketer of Popeyes U.S. and Canada, joined Joe Maglio, CEO of the brand’s agency of record, McKinney, onstage at ADWEEK’s Brandweek conference in Atlanta to take stock of the challenges and opportunities of innovations happening in the fast food space today.
Quick-service restaurants have always had to respond nimbly to challenges in the market and build direct relationships with consumers—in part because, unlike the consumer packed goods space, there are no retailer middlemen, so QSRs own the point of sale.