“I love hosting, I love cooking,” he said. “It’s one of my favorite things to get to show people how I create Cloud23.”

A photographer by training, Beckham said he brought that creative eye to Cloud23’s design — tall glass bottles with ridged bases, cherub illustrations, and soft pastel tones give the sauce a premium, almost decorative feel. “I wanted something that looked really good on a table, not just in the fridge,” he said. “It’s pepper-based, so it’s a thicker sauce because there are no gums or stabilizers. I wanted something completely different to what’s out there — something that catches your eye.”

His goal is to build Cloud23 into a multi-category “pantry staple” that lasts beyond him. “This is something I want to pass down to my kids, or have them join the team,” he said.

Asked about criticism that often comes with celebrity ventures, Beckham was unfazed. “I don’t listen to it at all,” he said. “There’s always going to be people saying rubbish. I’m doing what I love. I have a very supportive wife, my four dogs, and my work. I just put my head down and work.”