[21:09] The Playbook to Building Successful Retail Media Partnerships — Rather than viewing challenges as barriers, Shawn emphasizes the importance of collaborative partnership development between media and retail companies. Reflecting on the NBCUniversal-Albertsons relationship, he highlights how it started with basic programmatic connections but evolved through open dialogue about needs and capabilities. While regular communication helped resolve technical issues and optimize campaign performance, the partnership’s success came from both teams being willing to experiment, fail, and learn together. This collaborative approach has created a model for retail media integration that benefits both parties.

[23:59] The Importance of Democratizing Access to CTV Advertising — NBCUniversal is working to make premium CTV advertising more accessible through self-service options. The platform caters to both sophisticated performance marketers who want hands-on control and smaller businesses seeking simplified access to premium inventory. This democratization helps expand the advertiser base while maintaining quality standards, with the flexibility allowing advertisers to engage based on their needs and capabilities. The result is broader participation in CTV advertising while preserving the premium viewing experience.