Our business is diversified, which has helped insulate us. We’ve also significantly improved how we monetize traffic — each visit to our site now generates twice as much revenue as it did just two years ago.

Still, 70% of our business has some degree of traffic sensitivity. We must be structured to endure extreme traffic drops outside of our control, so we’re reducing our overall company to a size where we can absorb that volatility.

We’re also exiting the majority of our Commerce business, given its reliance on search, and maintaining a few high performing verticals.

We’re launching and investing in BI Live, our new live journalism events business. It’s a space where we can showcase our journalism, connect directly with our audience, and build a strong portfolio of experiences. We’ve already seen demand, brought on key leaders, and will continue to build the team.

3. Finally, we are fully embracing AI.

As we shared during our April All-Hands, we are going all-in on AI — and we’re off to a strong start.

Over 70% of Business Insider employees are already using Enterprise ChatGPT regularly (our goal is 100%), and we’re building prompt libraries and sharing everyday use cases that help us work faster, smarter, and better.

In the past year, we’ve launched multiple AI-driven products to better serve our audience — from gen-AI onsite search to our AI-powered paywall — with new products set to launch in the coming months. We’re also exploring how AI can boost operations across shared services, helping us scale and operate more efficiently.

Change like this isn’t easy. But Business Insider was born in a time of disruption — when the smartphone was reshaping how people consumed news. We thrived by taking risks and building something new.

We’re at that moment again. It calls for bold experimentation, openness to change, and a willingness to lead.

Among all publications, we are uniquely positioned to do just that.

What’s next

I know this is a lot to absorb and it will take time to process. We’ll come together during the All-Hands today at 11:30AM ET and leaders will be hosting team meetings to answer your questions.

To those affected today, we are grateful to you for helping build Business Insider and for being wonderful colleagues. Your work has made an impact and we appreciate you.

Please support each other today and as we move through the coming days and weeks. While this change is extraordinarily difficult and will test us in many ways, it is a moment I know we’ll be able to meet. Thank you all for your resilience, as ever.

Barbara