Opendoor’s track record includes a number of experimental tactics, including its first regional Super Bowl ad in 2024. The campaign, which debuted during halftime in Atlanta only, sold a house in real time, bumped the brand’s online traffic by 88% in that city, and boosted national awareness by 8%, per West.
The brand has also latched onto late-year holidays like Halloween and Thanksgiving—which aren’t typically high-traffic times for home sales—with cheeky themed marketing.