Categoria : Design

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When it comes to healthcare marketing, most brands have traditionally relied on a more simple strategy that prioritizes professionalism over creativity. But consumers now have a heightened appreciation for the healthcare industry, and in turn, companies are reevaluating old practices and finding new ways to stand out.  Emmy Liederman Emmy is an Adweek contributor who ..

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January 12, 2021 What a year! Twenty-twenty was certainly a memorable eighteen months. Thank goodness it’s behind us. It was also a tough year for small business, including many independent type foundries and type designers. I know that some have been hit especially hard by both financial and health concerns. It’s my hope that 2021 ..

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This year’s logo discourse kicked off with Burger King and General Motors taking center stage. #DesignTwitter quickly endorsed Burger King’s decision to revive and refresh the mark that headed its 1969–1999 identity before the shiny bun logo came into play. The logo’s appetizing warmth and the nostalgic psychedelia of its accompanying typeface are the antithesis ..

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In the words of Richard Baird, the idea behind the latest issue of his LogoArchive zine is, “to evoke — through materials, processes, form, content and ‘atmosphere and ceremony’ — ‘akogare,’ a deep feeling of respect and admiration for those I look up to, and a feeling of never being able to reach the same ..

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