| 31 mins ago As unemployment soars amid the coronavirus pandemic, meditation app Headspace is offering free, year-long subscriptions to those out of work. The offer comes in conjunction with the company’s first television campaign, created by agency Gut and Nexus Studio. The pass will unlock access to all of the meditation app’s hundreds of ..
Categoria : Mobile
30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022. Considering the new ..
30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on mobile will be served both the Google Search results and products relevant to that ..
| 10 seconds ago Earlier this month DTC footwear brand Allbirds debuted in Japan, about nine months after it started selling in China through Alibaba’s online B2C marketplace Tmall. As Allbirds mulls where to go next, international president Erick Haskell spoke at the National Retail Federation’s conference in New York this week about how the ..
| 4 hours ago When ad agency Wieden + Kennedy first approached Psyop with the idea for a dating simulator based around the KFC franchise—starring the brand’s namesake Colonel as a romance-able character—one of Alexei Bochenek’s first thoughts was that if he didn’t ultimately win this pitch, then he’d have to “resign in shame.” Bochenek ..
| 4 hours ago From accessing medical records to speaking to physicians, Americans are turning to mobile medicine as a supplement to healthcare coverage. Users are taking advantage of innovative mobile medicine services for convenience, control and cost—and of course, when they need additional support. An Omnicom Media Group survey found 86% of people have ..
| 16 hours ago Chipotle is cooking up a new restaurant design that it hopes will feed its growing mobile business. The quick-service Mexican restaurant chain‘s digital operation is already a billion-dollar business, according to a company statement released Thursday announcing the changes. The redesign will not only be deployed at new locations but also ..
| 16 hours ago Cannabis was the first product ever sold over the internet in 1971 between MIT and Stanford computer science students, according to Daily Bonfire host Ngaio Bealum. HelloMD has launched its own type of HQ Trivia in an effort to educate folks about weed in an app called Daily Bonfire. Every Monday, ..
| 21 hours ago Black Friday Shopping Insights The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY). That’s according to figures from data provider Adobe, and puts Black Friday 2019 $500,000 behind Cyber Monday 2018, which holds the record for the biggest ..
In 2015, outdoor retailer REI launched its #OptOutside campaign, in which it closed all stores on Black Friday so employees could spend the day outdoors. Four years ago, closing on Black Friday was a bold concept. By 2019, however, not even Thanksgiving Day is exempt from end-of-year retail madness as U.S. consumers spent a record-setting ..
