I promised this one at the end of the ChatGPT teardown. I’ve since had to go back to ChatGPT again in a follow-up because it moved under me while the post was still fresh. Perplexity was next, so here it is. The question hasn’t changed, only the logo. “How do I show up in Perplexity?” And ..
Categoria : Rassegna Stampa
Elon Musk’s X has dropped its lawsuit against the advertising trade group the World Federation for Advertisers (WFA) after nearly two years, the organizations said Wednesday. A joint statement published to the X Business account and the WFA website said that they are both “putting the litigation…behind them,” adding that “this resets the relationship between ..
A year ago, Reese’s unveiled Reese’s Oreo, a mash-up combining the peanut butter candy with the sandwich cookie. The collaboration has since generated over $188 million in sales, and Hershey is marking the anniversary with a nostalgic campaign starring Lindsay Lohan. At the center of the campaign, created in partnership with Juxtapose Studio, is a ..
Nel secondo trimestre Inwit ha realizzato ricavi pari a 267 milioni, in flessione dello 0,8%; l’Ebitda è stato pari a 240,7 milioni (-2,1%). L’Ebitda after leasing si è attestato su 190,9 milioni (-2,8%). L’utile netto è risultato di 79,3 milioni, in calo del 15,2 per cento. Galli: “Inwit conferma la sua capacità industriale” “Inwit – ha ..
Sistemi per data center e IaaS (Infrastructure as a service) sono i driver principali per i maggiori progetti infrastrutturali mai realizzati dall’umanità. La spesa globale IT è vista a 6,37 trilioni nel 2026, in crescita del 14,2% sul 2025, secondo le previsioni di Gartner. I sistemi di data center e Infrastructure as a service (IaaS) ..
The agency has tapped Nneka Enurah Lee to grow the practice, reflecting how central creators have become to social strategy. https://www.adweek.com/agencies/saylor-creator-stu..
Amazon and Walmart already dominate retail media spending, and both have gotten into streaming TV to grab ad budgets bigger than retail and shopper marketing spend. However, the two differ in what they offer advertisers. Amazon has spent years building premium content through Prime Video, and the company also has rights to major sporting events ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Higgsfield, the San Francisco-based startup that makes tools to create AI videos, named Mariam Asmar as its first head of B2B marketing on Wednesday, the company shared with ADWEEK ..
The holdco inked new client deals in Q2 with Adidas, IBM, and Subway. https://www.adweek.com/agencies/omnicom-tops-6-organic-growth-in-q2-as-john-wren-hits-693m-payo..
Un annuncio propone di ricevere a casa piccoli articoli, confezionarli e riconsegnarli dietro compenso. Per valutare le aziende che offrono lavoro a domicilio di confezionamento servono cinque riscontri: identità del datore, luogo effettivo dell’attività, contratto e paga, gestione dei materiali, sicurezza della lavorazione. Se queste informazioni restano vaghe, promettere un guadagno elevato conta poco. Il ..
