As a marketer, I’ve always wanted to be data-informed but not data-driven. I know that data on its own won’t make my content stand out (originality and creativity are more important than ever!), but it can help my creative juices flow in the right direction. Which is why I’m so glad to be writing this: ..
Categoria : Rassegna Stampa
Google’s John Mueller recently answered a question about A/B testing web pages for long durations, warning that an unintended consequence is that enabling variations to be indexed can result in uncertainty as to which will be visible in the search results. A/B Testing Traffic From Live Search Results A/B testing is when one or more ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Stagwell’s Code and Theory has launched a new Enterprise Creative division it hopes can propel its teams further upstream into business-facing strategy, bringing on agency vet Harsh Kapadia to ..
I was digging through a Google Analytics 4 account recently, broke the traffic down by source and medium, and saw something that made me stop scrolling. The same source, chatgpt.com, was sitting in three different channels at once. Not three different sources. One source, scattered across three channels, in the same report. If you’ve got ..
You’re finalizing a monthly PPC report, excited to show improvements you’ve seen in the account. You highlight an A/B test that yielded an improvement in CPA, along with a new Meta campaign that is driving marketing qualified leads. Yet when you present the report to leadership, you still get questions like, “How are these actions ..
For decades, an insider threat was a human problem. It was the disgruntled employee, the compromised contractor, or the careless team member. Security leaders managed this risk through a combination of trust and verification: background checks, restricting access to files required only for daily role (known as least-privilege access), and behavioural monitoring to spot someone ..
La risposta agli incidenti è l’insieme delle attività con cui un’organizzazione si prepara a un attacco informatico, lo individua, lo contiene e ne esce ripristinando ciò che è stato colpito. Per quasi due decenni, dalla prima edizione del 2004, il riferimento di tutto il settore è stato un ciclo a quattro fasi codificato dal NIST, ..
A recent report by Kana analyzed the adoption of AI systems. Seventy percent of respondents already run custom AI agents handling real marketing tasks in production. Only 3% report no marketing AI use at all. The question executives are wrestling with is no longer adoption, it’s whether they can scale and govern what is already ..
Dustin Kuhns started using Buffer back in 2023. Today, he runs social media for a roster of arts and culture organizations, managing more than 10 social media channels. Buffer just fits the way he prefers to work, so he’s stuck with it as his business expanded. At a glance Customer: Dustin Kuhns, founder of Kuhns, ..
