Categoria : Rassegna Stampa

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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Halfway through the year, the carousel of marketing leadership exits, arrivals, and promotions shows no signs of slowing. From CMO departures at Delta and DoorDash to Nvidia’s first-ever CMO ..

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Nick Fox, Google’s senior vice president of Knowledge & Information, said that Google Search reached its highest usage ever on July 7, coinciding with Argentina’s comeback victory over Egypt at the World Cup. In the post, Fox wrote: “Google Search broke all prior usage records and saw its highest usage in history right after Argentina ..

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Google Ads is expanding its Search campaigns for Travel beta to two additional verticals: Things to Do and Events. Google announced the update in a post on X and LinkedIn on July 8, 2026. Advertisers selling attractions, tours, and event tickets can now access the campaign type through an open beta, although availability remains limited. ..

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Tom Critchlow, a longtime search marketer with deep experience, recently shared his opinions of where the SEO industry is today, saying that AI Search is changing business priorities in a way that exposes the weaknesses inherent in SEO today. This transformation means that search marketing professionals need to evaluate the services they offer in order ..

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Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target CPA and Target ROAS campaigns behave when they’re limited by budget. Today, many budget-limited campaigns outperform their bidding targets. Smart Bidding ..

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La media mondiale del gasolio viaggia a 1,28 euro al litro, ma questa cifra è un’illusione. Dietro il dato statistico si nasconde un divario drammatico che penalizza l’Europa e l’Italia. Il costo del diesel non è solo un problema per chi fa il pieno. È il vero motore dell’inflazione interna: muove i camion, i trattori ..

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Every mid-market and enterprise SEO team has hit the same wall this year. You can see you’re showing up in ChatGPT, Claude, Gemini, and AI Mode, but when leadership asks you to prove what’s actually working, the honest answer is you’re estimating. And the testing playbook that worked for a decade doesn’t transfer. Here’s the ..

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