Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the ..
Categoria : SEO
Most enterprise SEO Centers of Excellence (CoE) fail for a surprisingly simple reason. They were built to advise, not to govern. On paper, the idea of an SEO CoE is appealing. Centralized expertise. Shared standards. Training and enablement. Documentation that can be reused across markets. In theory, it should bring order to complexity. In practice, ..
The quarterly business review is upon us. We pull reports from Google Analytics 4, Search Console, Google Ads, and customer relationship management, and we find that none of them match. In fact, despite being connected to the same campaign and focus, they are quite different. This is work done, data collected, and reported back to ..
Google updated their report-a-spam documentation to reflect that the feature may now be used to initiate manual actions against websites that are found to be spamming. This is a change in policy that gives SEOs the opportunity to now have their spam reports potentially go into the queue for a manual action. Change In Spam ..
Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. The implication of the message is that Search Console has not previously been collecting those impressions, which is incorrect. Search Console Impressions The Search Console impressions report shows how often a ..
Google announced Skills in Chrome, a new Gemini in Chrome feature that lets you save prompts and rerun them as one-click tools across selected pages and tabs. What’s New Skills turn a prompt you’ve already written into a saved tool you can trigger again later. After running a prompt in Gemini’s Chrome side panel, you ..
5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? ..
This week’s Ask an SEO question is: “I’ve been running an affiliate site for 2 years but hit a plateau. What advanced data analysis techniques can help me identify new growth opportunities that I might be missing?“ This is one of my favorite questions that come up at conferences and in the affiliate marketing programs ..
Google’s John Mueller answered a question on Reddit about why Google picks one web page over another when multiple pages have duplicate content, also explaining why Google sometimes appears to pick the wrong URL as the canonical. Canonical URLs The word canonical was previously mostly used in the religious sense to describe what writings or ..
Google added a new section to its spam policies designating “back button hijacking” as an explicit violation under the malicious practices category. Enforcement begins on June 15, giving websites two months to make changes. Google published a blog post explaining the policy. It also updated the spam policies documentation to list back-button hijacking alongside malware ..