In most cases, Google Analytics 4 projects start as a technical request. A marketing team, client, or stakeholder asks for tracking to be set up. Someone gets access to the property and assumes the data will eventually tell a story worth listening to. Maybe sometimes it does. But most of the time, it produces a ..
Categoria : SEO
AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are trying to figure out which AI tools are actually worth their time and which ones are necessary, especially when there is an abundance of tools promising to solve every problem imaginable. The good ..
If your local search traffic has felt off lately, you’re not imagining it. Fewer clicks. Fewer calls. Customers finding answers and moving on without ever hitting your site. That’s not a seasonal dip or a technical issue. That’s AI Overviews doing exactly what Google designed them to do. Local SEO used to be predictable. Optimize ..
Anthropic announced that users on its paid plans can now teach Claude Cowork a skill by recording a walkthrough of a task, which Claude can then use to create a skill that it can subsequently use to complete the same task. It’s called Record a Skill. Anthropic tweeted: “New in Claude Cowork: teach Claude a ..
A federal judge dismissed Google’s DMCA claims against SerpApi, ruling that blocking automated access to public search results isn’t considered copyright circumvention when those results include no copyrighted content. Google’s December lawsuit accused SerpApi of violating the DMCA by bypassing SearchGuard, Google’s anti-scraping technology, to collect and resell search results. SerpApi filed a motion to ..
Google’s Merchant Center opened a pilot last week that shows retailers what shopping-related questions people ask AI Mode and AI Overviews about. Brodie Clark, an independent SEO consultant who got access on a client sub-account, published screenshots and called it the first Google product to give query data for these surfaces The query data is ..
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured ..
Ecommerce is entering a new phase – one where transactions can happen entirely off-site, making website visits optional, if not redundant. If your ecommerce and SEO teams are still playing the old game, there could be trouble ahead. Of course, I’m talking about agentic commerce, where the entire customer journey – from discovery to checkout – can happen within AI. And boy do things ..
Plenty of teams now manually prompt an LLM to see if their brand appears. That’s a point-in-time snapshot; AI engines regenerate answers with every query, so a citation confirmed last month can drop without any signal. A single prompt test establishes no baseline, detects no citation loss, and diagnoses no cause: it can’t tell you ..
Google AI Mode returned a text ad on 29% of the commercial keywords in a new SE Ranking analysis, and for most of those keywords the advertiser’s domain was not among the sources the answer cited. SE Ranking checked if the pages or domains of each keyword that produced a text ad also appeared in ..
