OpenAI has begun rolling out GPT-Live, a new generation of voice models that power ChatGPT Voice. During a conversation, GPT-Live can hand a question to its latest frontier model, such as GPT-5.5, for heavier reasoning or a web search. What Launched GPT-Live-1 becomes the default model powering ChatGPT Voice for Go, Plus, and Pro users, ..
Categoria : SEO
Multi-channel marketing tends to sound more complicated than it needs to be. But we live in a world of “more”: more platforms, more campaigns, more assets, and more reporting to explain. The work expands, but the strategy behind each channel is not always clearly defined. Especially when you’re asked to do more at the speed ..
For more than two decades, digital strategy has revolved around a deceptively simple objective: Drive people to webpages. Search engines rewarded documents. Analytics rewarded pageviews. Marketing rewarded engagement. As organizations matured, they invested heavily in designing increasingly sophisticated digital experiences that guided customers through carefully orchestrated buying journeys. Information was intentionally distributed across dozens, sometimes ..
I had a conversation with an old friend from my WebmasterWorld Forum days about PR marketing for AI search. The friend had contacted me to hear my thoughts about it. The discussion seemed useful, so I rewrote it into an article. Digital PR Outreach Because Links Matter Less The friend I had this conversation with ..
Web strategy in the AI era has a strange shape. You spend your days optimizing for systems nobody will let you look inside. You publish, you watch the traffic move, and when an AI answer surfaces a competitor instead of you, there is no panel that explains why. So when a regulator forces one of ..
This post was sponsored by FirstPromoter. The opinions expressed in this article are the sponsor’s own. For years, software companies have published pages that rank the best tools in a category and place their own product at the top. The tactic was cheap and easy to scale, and for a long time it helped shape ..
Last year, 2.5% of Writesonic’s leads came from AI search. As of March, 35% do. Samanyou Garg, Founder and CEO of Writesonic, showed the system behind that number in his Search Engine Journal webinar: agents surface what moved across every search platform, practitioners prioritize and act. “AI search didn’t necessarily kill SEO, but it turned ..
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Should I add more AI tools to manage local listings and reviews, or is that making it worse? Who should own AI search visibility across all our locations? The ideal multi-location marketing world is one where agentic AI fixes ..
Google is introducing a new property type in Search Console called platform properties, which lets you monitor how social media and video posts perform in Google Search and Discover. This feature supports platforms such as Instagram, TikTok, X, and YouTube and is available even to creators who don’t have their own websites. Moshe Samet, Product ..
A founder pulled up his experimentation dashboard for me last month, proud of it. Forty-one tests running. I asked him to name three that had changed a real decision in the past quarter. He went quiet, scrolled for a while, and landed on one. Maybe. He isn’t careless. He’s just early to a problem that’s ..
