Each day of the Olympics will be like staging seven Super Bowls, according to Janet Evans, chief athlete officer for LA28. https://www.adweek.com/brand-marketing/la28-brands-new-offerings-massive-v..
Categoria : Social
Simon, the largest shopping mall owner in the U.S., wants to reinforce malls as gathering places. https://www.adweek.com/creativity/retail-giant-simon-bets-on-real-world-connection-to-revive-mal..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Mark Weinstein needs to find a Target-red necktie after being named CMO and guest experience officer for the retailer. Tasked with elevating the consumer experience and boosting the brand’s ..
CNN was the only network to register across-the-board declines week over week. https://www.adweek.com/tvnewser/week-of-aug-31-2026-cable-new..
The ad has received backlash for reversing years of gains for female athletes https://www.adweek.com/brand-marketing/one-year-post-american-eagle-scandal-sydney-sweeney-sparks-ire-by-going-naked-..
The SNL alum fronts the next phase of the company’s largest global campaign ever https://www.adweek.com/brand-marketing/kate-mckinnon-is-an-evil-ceo-in-sequel-to-zooms-bowen-yang-led-br..
Samsung enlists Couples Therapy’s Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching. https://www.adweek.com/creativity/samsung-taps-couples-therapys-dr-orna-guralnik-to-ease-phone-switch..
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos’ history. https://www.adweek.com/creativity/sonos-new-brand-story-aims-to-win-back-trust-two-years-after-botched-a..
Rutgersson previously held the title of CEO at Dentsu’s iProspect https://www.adweek.com/agencies/liz-rutgersson-named-ceo-of-stagwells-assembly-to-build-agency-for-t..
The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change. https://www.adweek.com/brand-marketing/nutrafol-reframes-the-makeover-on-red-carpets-bigg..
