The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Retail media is trying to get bigger. This week brought a wave of moves spanning AI-powered shopping, Amazon’s partnership with OpenAI, Walmart’s broader advertising ambitions, and new in-store screens. ..
Categoria : Social
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Jake from State Farm, step aside. Fox is making its own characters the stars of the NFL season. Today, for the first time, Fox is kicking off ..
Competitors need to start comparing notes and more insights from agency leaders at DonerColle Partners, Known, and Droga5. https://www.adweek.com/agencies/why-agency-leaders-are-craving-community-ft-jessica-henrichs-ross-martin-chi..
How AI can transform marketing from predictive to truly proactive. https://www.adweek.com/brand-marketing/the-80-of-marketing-that-ai-should-take-off-your-plate-with-ra..
After a slew of C-suite exits, The Trade Desk sledged 15% of its workforce https://www.adweek.com/programmatic/is-the-trade-desk-running-out-of-room-to-tu..
Apple’s first foldable iPhone could usher in a new creative format, ad leaders say. https://www.adweek.com/creativity/apples-first-foldable-iphone-could-reshape-the-creative-canvas-f..
Timed to the NFL kickoff, Kalshi’s latest celebrity ad gives Marshawn Lynch a superhero transformation. https://www.adweek.com/creativity/kalshis-latest-celeb-play-sends-marshawn-lynch-into-full-b..
Judging opportunities across creativity, tech, media, and more https://www.adweek.com/agencies/jury-nominations-open-for-2027-adwe..
The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today. https://www.adweek.com/media/daily-mail-new-media-creator-f..
The ecommerce giant is helping advertisers integrate into the AI answer engine. https://www.adweek.com/commerce/amazon-and-openai-team-up-to-target-chatgpts..
