Samsung U.S. CMO Allison Stransky will become CMO of The Boston Beer Co. on Oct. 12. https://www.adweek.com/brand-marketing/samsung-us-marketing-chief-allison-stransky-to-join-boston-beer-..
Categoria : Social
CEO Julie Sweet welcomes Chalwin as a “proven growth leader.” https://www.adweek.com/brand-marketing/accenture-fills-vacant-cmo-post-with-veteran-technology-marketer-emm..
Mark Notarainni the three marketing and technology elements redefining consumer financial empowerment. https://www.adweek.com/brand-marketing/kitchen-table-finances-intuit-on-ai-and-everyday-money-m..
Why great B2B marketing thrives on complexity. https://www.adweek.com/brand-marketing/how-to-modernize-marketing-in-a-legacy-industry-with-danielle-wuschke-paige-of-nixo..
The networks will have special coverage to mark the solemn anniversary on Friday morning. https://www.adweek.com/tvnewser/how-the-news-networks-will-mark-sept-11s-25th-an..
How Mastercard, Newell Brands, and Uber Advertising are balancing performance marketing with brand building. https://www.adweek.com/brand-marketing/the-innovation-playbook-mastercard-newell-brands-and-uber-advertising-leaders-on-ai-data-and-bra..
The request comes as OpenAI’s ad business surpassed $1 billion in annualized revenue in August. https://www.adweek.com/programmatic/advertisers-want-brand-safety-prompt-matching-incrementality-tracking-ch..
Insurgents seem to defy convention, they convert devoted communities and achieve extraordinary visibility with modest resources. But it’s false to assume their success comes from marketing techniques that can be imitated by more established brands. https://www.adweek.com/brand-marketing/established-brands-should-learn-from-insurgents-without-trying-to-b..
Dunkin’s fall ad reunites 2 Spice Girls and reveals there was once a sixth member. https://www.adweek.com/creativity/dunkin-answers-the-sixth-spice-girl-mystery-with-pump..
Highlighting the burger chain’s cult-like following will be central to future creative campaigns. https://www.adweek.com/agencies/five-guys-chooses-mirimar-as-creative-aor-to-share-its-story-and-go-beyond-word..
