The World Cup final may not have been played, but NBCUniversal’s Telemundo is already hoisting its trophy over how it covered the month-long tournament. On Wednesday, the broadcast network held a FIFA World Cup Playmakers Summit at the famous Studio 8H, home to Saturday Night Live at 30 Rockefeller Plaza in New York. At the ..
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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The FIFA World Cup 2026 is not even over, yet its ripple effects within the marketing space are beginning to be felt. Just as it takes years of preparation ..
In this episode of Adspeak by ADWEEK, host Brittaney Kiefer sits down with Roy Fleeman to explore how Vacation transformed sunscreen from a functional necessity into an immersive lifestyle brand. Roy shares how the team uses nostalgia, sensory design, and meticulous attention to detail to create products that feel joyful and collectible. They discuss why ..
The world is about to see a whole lot more of StarKist’s 65-year-old mascot, the bespectacled, beret-wearing Charlie the Tuna. Tombras is coming on board as the brand’s agency of record, with a key objective to insert Charlie into the cultural conversation “unusual” ways on social media, said Tombras president Dooley Tombras. “There’s a debate ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Yes, 1996-born ‘Zillenial’ Bieber is her usual effortlessly cool self, and yes, the denim is trendy; but that’s not all Gap is selling. The brand has mastered the art ..
No shortage of star power this week: Gap taps Hailey Bieber for a denim revival, Patrick Mahomes returns for Coors Light, Succession’s Nicholas Braun directs and stars in Shinola’s first campaign in 15 years, and Liquid I.V. links up with the new Spider-Man movie. Meanwhile, MLS wants to keep soccer excitement going after the World ..
Athletes spend their entire lives training to accomplish what’s impossible for most. But when it’s time to retire, they often don’t have the skills or connections to break into a professional career. To change that, 72andSunny and The Female Quotient are partnering on an executive apprenticeship program for women athletes attending SHE (Sports, Hospitality and ..
Phia, a shopping browser extension that helps people find deals across the web, is in hot water. The buzzy startup, cofounded by Phoebe Gates—daughter of tech billionaire Bill Gates—and Sophia Kianni analyzes shopping prices and recommends discount codes for shoppers across the web. On July 9, Bloomberg reported that the app violated standard practices for ..
The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summit at The Edge in Manhattan. On the first panel of the day, When the Moment Becomes the Media Plan, decision-makers from across the media ecosystem ..
The numbers 13% — Netflix’s Q2 revenue growth year over year to $12.6 billion, which is in line with expectations. 2% — Viewership hours grew 2% in the first half of the year vs. 1.5% in the same period in 2025. -8% — Reports noted that Netflix’s stock dropped in after-hours trading, potentially due to ..
