So we’re continuing to fuel a number of our great athletes from Serena Williams—from when she started to now—to Lionel Messi on this entire journey to an elite NBA talent like Jason Tatum.

Do the new brands in the portfolio bring in new voices?
We will be bringing in more consumers that are in elite sports and also in sports spaces where brands like Propel may play across the Gatorade portfolio. Michael B. Jordan is a great example of that. He’s an athlete at his core, but he’s a tremendous influencer and advocate for purpose and equity in sport, which is something we really stand for. So bringing him in as a powerful voice in the fitness community is something that really works well with Propel. And so we will be bringing in the right voices to help the brand broaden and resonate from a wellness and performance standpoint while remaining true to our core as well.

What else have consumers demanded of Gatorade in recent years, and how has it responded?
Consumers want more than just performance: They want wellness, they want performance, they want some personal solutions, but they want to be part of brands that are leading change and that are leading with a purpose mindset

We’re not just focused on our sustainable evolution … we really believe in the power of sports and we believe in that access to sports can create positive outcomes for the youth population across the U.S. There are a lot of cohorts that don’t have access to sports today, and we’ve really invested a lot of our resources and energy in beginning to change that to drive equity and access to sports for all consumers.

In 2021, we started our women’s advisory board to help us tackle the space around gender equality, and investment there. In 2022, we committed to a robust investment over the next several years and driving equity and access to sports. I’m proud to say, that last year alone, we were able to partner with over 1,100 different organizations and provide access to sports for over 250,000 athletes at the youth level that wouldn’t have had it otherwise. We’re investing a lot of our time and money to do that with great partner organizations, and that has resonated with consumers in a really meaningful way and is really true to who we are as well.