These creative variations have proven particularly beneficial for Media.Monks’ global automotive brand partner, with the delivery of region-specific content, based on micro-moments such as hour, date, location or real-time events taking place. This all led to increased brand relevance for the client, Cowling says.

Speed up ad optimization

At independent digital agency PMG, marketers can glean real-time data visualizations and campaign reports via a generative AI-powered augmented analytics tool called “Ask Alli” trained on data from vendor platforms, aggregated CDP and ecommerce insights.

Made available to the agency’s brand partners last week, marketers can gain myriad campaign insights by posing queries such as “Can you show me the performance of TikTok vs. Snapchat vs. Meta for the past 7 days?” or “What are my best-performing audiences?”

In doing so, they can track their social budget’s pacing over the last month allowing them to make data-driven decisions, such as evaluating platform performance, identifying top-performing creatives and ensuring their ad spend aligns with monthly objectives.

This negates the need for an analytics or data engineering team to construct dashboards, pull reporting or spend time manually identifying and translating insights from data, said Chris Alvares, PMG’s head of technology.

Discover new audiences

Momentum’s AI tech stack, soon to be made client-facing, utilizes an extensive array of data sources including clients’ first-party data, third-party data and the agency’s proprietary research, which range from previous ads, target keywords, funnel data and demographic insights.

This enables precision segmentation that allows brand partners to target their desired audience.

For instance, consider a consumer-packaged goods (CPG) company launching a new product that diverges from its traditional offerings. While they may have a deep understanding of their existing customer, they lack information about the new category because of a lack of data and insights.

Through Momentum’s AI tech stack, these brands gain the capability to identify their potential new customers, determine effective channels for engagement and even create tailored content.

“This is where the generative AI tools become valuable in the realm of experiential marketing,” said Momentum’s Snyder.