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It was a memorial to remember: The food and drinks were to die for. The orchestra slayed with their covers of classic pop hits. Miss Scarlett was dressed to kill in a blood red Halston frock. And the guests were drop-dead gorgeous and eager to get on the case of who murdered Boddy Black.
The event’s turnout and effusive engagement made one thing abundantly clear: Clue has solved the mystery of how to keep a game (and brand) that’s been around for more than seven decades alive and fresh for a new generation of players.
WORK SMARTER – LEARN, GROW AND BE INSPIRED.
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https://www.adweek.com/brand-marketing/clue-immersive-murder-mystery-how-keep-70-year-old-brand-alive/