“This year, our iconic Coca-Cola holiday campaign strives to encourage a moment of refresh and much-deserved break for all those who tirelessly work behind the scenes to craft the magic of the season,” he said in a statement. “Building on last year’s campaign, this evolution truly embodies our commitment to inspiring human connection and uplifting moments especially during the holiday season.”
The wider campaign features out-of-home posters that lean into Coca-Cola’s nostalgic heritage, including a vintage-style Santa happily sipping a bottle of Coke.
The brand is also reviving its Christmas truck tour, ensuring that, once again, the holidays are well and truly coming.
