Community Intelligence and the Future of Reddit Marketing

  Rassegna Stampa, Social
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[17:14] Community Intelligence Platform — Roxy unveils Reddit’s biggest innovation: “One is called Reddit Insights, and you can think of this like a power tool for a strategist or a media planner. They can simply type it in, and we can tell you, ‘This is a synthesis of what you just queried.’ That used to take two to three weeks.” The AI-powered tool provides instant analysis of 20 years of Reddit conversations.

[15:33] Turning Negative Conversations Into Wins — On handling criticism, Roxy explains the opportunity: “Instead of shying away, they show up and they say, ‘We hear that you’ve got some feedback for us, and I’m going to come before you, and I want to have a conversation, and I want to tell you what we’re doing to help address some of these issues.’ And you, in that moment, you have a real opportunity to win over the consumer and to truly change their perspective.”

https://www.adweek.com/brand-marketing/community-intelligence-and-the-future-of-reddit-marketing/

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