When 20-somethings started crafting TikToks with a list of rules for their funerals—which consisted of guidelines like “no exes on the guest list” and “no excessive crying”—92-year-old Lillian Droniak happily chimed in.
https://www.adweek.com/agencies/courting-older-generations-should-be-part-of-every-agencys-dna/