Keurig Dr Pepper’s CEO, Timothy Cofer, told analysts the company will remain “bullish” on the marketing front, especially given the positive results it’s seen with the recent launch of Dr Pepper Blackberry. “If you haven’t seen our advertising and marketing, it’s great,” he said, calling it a “full-funnel marketing activation across all the different digital, social, and linear channels.”

Looking ahead, P&G and Kimberly-Clark plan to continue investing in advertising at current levels, with an openness to adjusting as necessary. Unilever, meanwhile, plans to invest more in brands showing momentum.