Companies like Kruger Products, a CPG giant in Canada, have taken a gritty route in marketing their tissues, paper towels, napkins and TP with a campaign called “Unapologetically Human.” The work, from Toronto-based Broken Heart Love Affair, is considered groundbreaking for grocery store staples, with many brands still shying away from an unvarnished version of reality.

Scott plans to distribute “The Clogging” on YouTube and social platforms.