After stepping out of its bro-coded comfort zone in 2023, Bud Light is back to doing what it does best: making chaos.

For the 2026 Super Bowl, that meant disrupting a wedding, sending guests and even the newly betrothed tumbling down a cliffside after a runaway keg.

Oh, and there’s also a trio of longtime brand ambassadors—Post Malone, Shane Gillis, and Peyton Manning—but they may as well have sent their best wishes and a gift considering how expendable they are to the plot.

But was the ad effective? We asked three creatives to share what worked and what didn’t.

Jonathan Santan, CCO, Johannes Leonardo

“What’s great here is the juxtaposition. You have Shane Gillis and Post Malone—two guys who embody modern, unfiltered ‘dude’ culture—sprinting after a rogue keg while Whitney’s soaring vocals hit those impossible notes. People will meme the hell out of Shane Gillis lunging for a keg to that key change. While Budweiser is trying to make you cry over a baby Clydesdale and a bald eagle (very traditional, very 1990s), Bud Light is making you laugh at the intensity of their love for the product.”

Jed Jecelin, ECD, Planit

“The slo-mo epicness of the mass freefall down the mountain mixed with the slapstick physical comedy made me laugh. To be honest, the power of Whitney Houston juxtaposed with the tumbling keg rendered Gillis, Peyton, and Posty unnecessary. Nice job articulating people’s desire and yearning for Bud Light. (I still prefer Miller Lite, personally.)”

Omid Amidi, Co-CCO, McKinney

“The ‘Keg’ spot is fun, big, and immediately legible, which goes a long way in the Super Bowl environment. The tumbling keg chase is a clear, single-minded device. That said, I was left wanting more. The casting feels more additive than essential. Post Malone and Shane Gillis both bring strong, distinct personalities, but the idea doesn’t fully capitalize on them. (Previous work leveraged them more strongly.) The tumble gives the ad license to get weirder or stranger, but it never quite does. I just wish the work had either been written more specifically to their voices or pushed the chaos somewhere more unexpected.”

Watch Bud Light’s Super Bowl 60 ad below.