Increase relevance with customized ads

Consumers expect — and prefer — relevant ads: 80% of viewers say they are more open to advertising or branded content relevant to them. But delivering this experience in practice, and at any kind of scale, can be complex and cost prohibitive, especially for video ads. For this reason, many marketers have had to forgo the effectiveness gains that come from highly relevant, customized advertising. That changes with ad customization in Ads Creative Studio.

Now you can create multiple or even hundreds of versions of a single display or video ad. They can be customized for different audiences, locations, languages or contexts. Simply tell us what element of the ad creative — like a product image, superimposed text or sound — you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audiences you want to reach or contexts you want to match.

For example, you might make a rule to change the text overlay on your video creative based on whether your audience is in the market for cold-weather gear or warm-weather travel. We’ll apply the rules quickly to all videos and render the different versions in a matter of minutes. Then, you can create and share a preview that shows every video, along with the rules that apply to that video, with anyone who needs to review it.

These features are available today for video creatives and will soon be launching for display.