Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Friday’s introduction of Facebook Attribution. Facebook Attribution Facebook The social network began testing ways to help businesses determine the success of their campaigns across platforms in March 2017, after shuttering its Atlas ad-serving… https://www.adweek.com/digital/cross-device-measurement-got-a-boost-with-the-release-of-facebook-attribution/