
About 20 years ago, Oakland A’s general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis’ bestselling book Moneyball, which in turn led to Brad Pitt portraying Beane in the film adaptation.
https://www.adweek.com/brand-marketing/data-and-ai-bring-moneyball-methods-to-level-the-sports-marketing-playing-field/

