Prior to joining Wurl, Bernath held a variety of leadership positions in the media and entertainment space, including at Comedy Central, BBC America, and E! News. 

AppLovin acquired Wurl in 2022, and since then it has become a keystone in AppLovin’s broader push beyond mobile advertising and into other fast-growing media areas like CTV and e-commerce. With a footprint across thousands of streaming channels, Wurl streamlines the process of getting content onto streaming services and smart TVs and helps advertisers connect with relevant audiences and content through a programmatic marketplace with access to 95 billion impressions monthly. The platform’s integration with AppLovin’s AI-powered performance marketing product AXON is billed as a way to ensure brands can serve highly relevant, targeted, and measurable ads. 

“We sit in a really special place in the ecosystem,” Bernath said. “We’re a connector between all the parties. We’re really trying to help the content companies maximize the opportunity in streaming, and of course, that means helping the advertisers, the brands, and the agencies grow their businesses in streaming. It’s great to have a view into all those areas and to be a part of trying to make things better.”

AppLovin’s stock is up more than 5% since the company reported strong Q2 financials—which included a 77% year-over-year lift in revenue—earlier this month. It’s been a standout in a field of publicly traded adtech companies that have otherwise seen a decrease in value amid mounting economic anxieties and an AI-driven shakeup in adland.