David Droga, the founder of Droga5 and chief executive (CEO) of Accenture Song, is stepping down from his role in September.
Droga will assume a strategic role as vice chair across all of Accenture at the end of the current fiscal year, the company stated in a press release.
Ndidi Oteh, currently Accenture Song Americas’ lead, will take on the CEO job as of Sept. 1. Oteh, who has been with Accenture since 2011, will also join the global management committee (GMC).
Meanwhile, Nick Law, the creative chairperson at Accenture Song, will become the new creative strategy and experience lead and join the GMC.
From Droga5 to Accenture Song
Droga sold his eponymous agency Droga5, which he founded in New York in 2006, to Accenture Interactive in 2019 in a blockbuster $475 million deal.
Throughout the 2010s, the indie creative shop garnered a reputation for delivering award-winning work for brands including The New York Times, Under Armour, Puma, and Microsoft. It was ADWEEK’s first Agency of the Decade in 2019.
Following the sale, Droga was named CEO of Accenture Song in 2021.
In 2022, under his leadership, the consulting giant rebranded its creative services division, Accenture Interactive, to Accenture Song, unifying over 40 acquisitions and groups under the name.
Over the past four years, Song’s revenue grew from $12.5 billion to $19 billion for the fiscal year ending Aug. 31, 2024.
‘The Right Time’
“It has been a privilege to be part of so many missions and cultures around the world. With such extraordinary leadership in place, it felt like the right time. I could not be more confident that Ndidi, Sean, and Nick will continue building on Song’s legacy of innovation, creativity, and performance. I am also deeply grateful for Julie Sweet’s trust, our partnership, and what will be an enduring friendship,” Droga said in a statement.
“I honestly could not be more grateful for my career and the opportunities I’ve had. The people who believed in me, the talent I’ve worked alongside, the clients we’ve served, the trust, the ambition, the camaraderie, it’s all part of me. After 30-plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that, but also to contribute in new ways.”
