“We were honored to have had the opportunity to partner with David Yurman over the past eight years, working together to drive impressive growth for the business. While we have valued our partnership, we chose not to participate in the recent review process. We wish them the best as they move forward,” Kim Sivillo, CEO, Media, T&Pm wrote to ADWEEK.
David Yurman also invited the media agencies Havas, IPG and PMG to participate, a source confirmed.
“From our first meeting, the David Yurman team made it clear that they were looking for a true collaboration between agency and marketer, equally focused on long-term gains as short-term performance wins,” said PHD U.S. CEO Michael Solomon in a statement.
The win comes at the end of Solomon’s first year helming PHD, and as the agency has realized a new degree of success.
PHD, which ADWEEK recognized earlier this year as its 2024 Global Media Agency of the Year, employs 6,500 employees across 81 offices and 74 countries. Last year it won Uber’s $500 million global business, and media duties for the global leader in baked goods manufacturing Grupo Bimbo. Just this week it announced winning media duties for Firehouse Subs, a Restaurant Brands International (RBI) portfolio brand.