Look up in the sky!
DC Studios’ Superman reboot is one of this summer’s most anticipated movies. The film is leaning heavily on Amazon to make a marketing splash.
DC Studios and Amazon are launching a campaign called “Anyone Can Be Super” that gives Amazon Prime members in the U.S. access to early screening tickets, interactive elements, and a co-branded video spot. The campaign was developed with Amazon Ads’ Brand Innovation Lab—Amazon’s creative studio for advertisers.
Program members will be able to buy tickets to July 8 screenings of Superman on Fandango ahead of the movie’s wider release on July 11. There’s also a nonprofit component to the partnership. Customers who buy tickets through Fandango can round up the cost to the nearest dollar and donate the balance to Boys & Girls Clubs of America.
AmazonSuperman meets Amazon
Amazon-owned Alexa is also involved in the campaign.
Customers can bring Superman’s superhero spirit into their homes by saying, “Alexa, start the Superman theme,” which unlocks daily affirmations, encourages acts of kindness, and offers interactive content voiced by stars David Corenswet, Rachel Brosnahan, and Nicholas Hoult. Fans can also buy tickets to the movie through a QR code on select devices.
On Twitch, the platform will roll out gaming streams where influencers will attempt Superman-inspired challenges during gameplay while sharing content from the film.