As food publishers gear up for their busiest stretch of the year, the Hearst Magazines editorial brand Delish is debuting a new mobile app designed to bring its most popular recipes directly to consumers’ fingertips.
The app offers a visual, discovery-oriented experience that aims to streamline cooking inspiration and execution. It includes features such as inline recipe timers, a “daily dinner finder” quiz, and a Pinterest-style browsing interface, according to Delish editorial director Joanna Saltz.
“We wanted to build something that not only surfaces our ideas but also serves as a genuine utility,” Saltz said. “You couldn’t pick a more critical time of year to launch a food app.”
